Tons Of Toys Worked Hard To Keep ‘Neighborhood Toy Store’ Feel

BERNARDSVILLE, NJ—There aren’t many toy stores left. Following the closure of Toys R Us in 2018, there remained few options for people who wanted to shop for toys the old fashioned way. That’s where Bernardsville’s Tons of Toys came in.

a sign above a store in a brick building: The Bernardsville Tons of Toys location

© Carl Stoffers
The Bernardsville Tons of Toys location

“We we are still the local neighborhood toy store,” said the store’s manager, Mike Milnes. “It’s a family-owned business.”


Load Error

Milnes has managed the Bernardsville location on Morristown Road for four years. There are also Tons of Toys stores in Madison, Westwood, and Wyckoff. Leading up the pandemic, Tons of Toys had used the neighborhood toy store philosophy to achieve success.

“We had just had our best holiday season ever,” said Milnes, “January was busier than normal. We were starting to see a lot of new faces in the store.”

But in mid-March, the coronavirus forced most businesses to close.

Read More