Yieldstreet founder and CEO Milind Mehere already had the idea for his startup. A book helped him realize how to make it way more attractive.
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A year after launching digital investment platform Yieldstreet, Milind Mehere picked up a book that immediately changed his approach to his startup.
The book itself was perhaps unsurprising: Hillbilly Elegy: A Memoir of a Family and Culture in Crisis, by author and venture capitalist J.D. Vance, was a New York Times bestseller and one of the business world’s most-discussed books when it was published in 2016. Vance’s descriptions of the socioeconomic barriers faced by many rural Americans resonated with Mehere.