Pandemic’s Impact On Higher Education Grows Larger; Now Estimated to Exceed $120 Billion

As the coronavirus pandemic continues, it’s financial impact on American colleges and universities is now estimated to substantially exceed $120 billion. That’s according to a recent letter from the American Council of Education (ACE) and dozens of other organizations representing the nation’s two- and four year colleges.

The letter was sent to House of Representative leaders as the House considers another financial relief package that would provide additional stimulus checks and unemployment benefits to individual Americans, along with more money for small businesses, the states, Covid-19 interventions, and education as the economy continues to struggle to recover from the effects of the pandemic. House Democrats have just this week proposed a revised Heroes Act containing a $2.2 trillion coronavirus relief package that includes many provisions from its original

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Pandemic’s Impact On Young People, Education, Jobs On This West Virginia Morning

On this West Virginia Morning, we explore how the pandemic is affecting West Virginia’s higher education institutions and recent graduates looking for work.

House of Delegates member Democrat Danielle Walker of Monongalia County is calling on Gov. Jim Justice to address a rise in white supremacy and messages of hate across West Virginia. Dave Mistich reports.

State officials are facing questions following a report by the Charleston Gazette-Mail that the state government has stopped reporting school-related COVID-19 cases. As Caitlin Tan reports, the state’s largest education union responded in a press release Wednesday.

It’s been about a month since all of West Virginia’s public and private four-year institutions started their fall 2020 semesters. It’s no surprise that reopening in this historic year has been a challenge for all the state’s schools. Education reporter Liz McCormick brings us this look at the coronavirus pandemic’s impact, so far, on our colleges

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The Pandemic’s Impact On Edtech Marketing

Director of Marketing at Rootstrap, an outcome-driven development agency that helps companies scale people, processes and products.

Marketing for education: It’s not a concept we paid much attention to as kids. Sure, we went to school, but it was often our parents making those decisions, not us. Even for college, 81% of students say recommendations from family and friends have a strong influence over their decision.

With that in mind, it seems superfluous to even consider marketing as all that important for education. But a looming trend is disrupting the industry: education technology (edtech).

Due to the lifestyle changes prompted by Covid-19, the edtech and online education space has surged, seeing an average increase in revenue of 335% according to data my company recently collected. This has accelerated a preexisting crisis for traditional higher education.

For decades, online education was perceived as only for the fringe cases: people

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