Galloway: Disney needs to expand its members-only perks, education

  • Scott Galloway is a bestselling author and professor of marketing at NYU Stern.
  • The following is his recent blog post and video, republished with permission. It originally ran on his blog, “No Mercy / No Malice.”
  • Galloway says that if Disney Inc. wants to boost its current underwhelming performance in the stock market, it needs to expand its Disney+ offerings. 
  • He says the company should launch a ‘rundle’ — a recurring revenue bundle — that offers members-only perks to attract millions of families with school-age children.
  • Providing kids with edutainment addresses a great challenge of COVID-19: the disturbingly high number of children from low-income households falling behind in remote learning.
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