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The Apple-authorised national distributors in India Ingram Micro India Pvt. Ltd. and Redington India launched a mass media campaign for their portal www.indiaistore.com to promote iPhone 11 and iPhone SE. The campaign has been conceptualised and created by Leo Burnett India.
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The site is owned and managed by Ingram Micro and Redington India Limited for Apple products in India. The website also hosts all the affordability offers curated by these national distributors to help bring the products closer to its audience.
In India though iPhones are popular, there is a gap with the consumer because of the perceived pricing parity of the products. The iPhone Switcher campaign aims to educate consumers about the various features of the iPhone and help them make an informed choice for their next purchase.
The three-film campaign