The ads target hundreds of thousands of “Equality Voters” in key districts where their turnout is critical to the outcome of the Presidential contest statewide. Partnering with the data and analytics firm Catalist to create an “Equality Voter Model,” the Human Rights Campaign (HRC) built on decades of voter and polling data to assess the degree to which a person is likely to support pro-LGBTQ policies — from marriage equality and adoption by LGBTQ parents, to laws that would prohibit discrimination on the basis of sexual orientation or gender identity.
Supporters in any state can go to hrc.org/vote to register to vote, verify their voter registration, find out about early in-person or mail voting options and receive election reminders. For more information on how to get involved, sign up to volunteer, or join an advocacy training, visit HRC’s Equality Voter Action Center.
Full Transcript “Don’t Get Comfortable”: