Buick Electra reborn as all-new electric crossover

General Motors has revived an old nameplate for its second new-generation electric vehicle: Electra.

Following just weeks after the unveiling of the Cadillac Lyriq, the Buick Electra crossover concept is similarly based on GM’s Ultium battery technology and dedicated BEV3 modular architecture.

The Buick was unveiled in China, which reflects the popularity of the luxury brand in the world’s biggest auto market and the huge push towards electrified vehicles going on there.

But rather than pulling the covers off at the Beijing motor show that’s happening at the moment, GM digitally revealed the Electra in Shanghai, which is home to the US car-maker’s Chinese headquarters and the technical centre where the concept was developed.

While the Lyriq is expected to launch in full production form from late 2022 and GM has promised to release 20 EVs by 2023, the production version of the reborn Electra is not expected before 2024.

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