Brian Basinger of Sapient Road Wealth Management says he wants everyone to be financially educated.
The business at 17023 Sienna Ridge Drive in 4S Ranch, offers financial planning in a variety of areas, including retirement and estate planning, education savings, insurance needs and tax strategies. He is also passionate about educating people about finance, Basinger said.
He has been a financial planner since 2005 and started his company in 2014. Basinger is a 1986 Poway High School graduate. He studied to become a certified public accountant at the University of California, Los Angeles, but realized after graduating he did not want to be an accountant his whole life, he said. He obtained his Master of Business Administration from Duke University.
Basinger said he traded equity options on the floor of the American Stock Exchange for about 10 years before moving back to San Diego. He also began his career in financial planning with the move back home, he said. Basinger said he became a financial advisor because it allowed him to remain in the finance world while helping people.
“People don’t know what they don’t know,” he said. “And sometimes, the mistakes they make are very significant.”
One example he gave was people who take social security as soon as it is available. While this is sometimes unavoidable as they need the money, many people simply do not know by taking it immediately, they are locking themselves into a lower rate, he said.
His company’s wealth management services include an individualized investment policy statement for clients, web-based access to the client’s portfolio, quarterly reporting and semiannual meetings to allow adjustment for any life changes, according to the website.
Basinger said everyone should learn basic-level financial knowledge so they can make more informed decisions.
“I enjoy educating people,” he said. “I’m a big believer that things go around full circle.”
Prior to the COVID-19 pandemic, Basinger taught free financial classes at the Rancho Bernardo Library every couple of months, he said. While he is unable to hold classes now due to pandemic restrictions, he plans to resume offering the classes when allowed, he said.
Basinger teaches basic financial education to the attendees, which can range from a single person to 10, he said. He offers a free follow-up consultation at his office after the class to help the attendees continue learning about their finances.
“I’m not naturally a salesman, but if I offer (my services) as a class, people show up,” he said. “The response is great.”
Basinger said what sets him and his company apart from many other financial advisers is he looks at everything about his clients’ lives, instead of just at their accounts. This is because everything is intertwined, he said.
“I look at their entire financial picture, so I get a comprehensive view of things,” Basinger said.
Anyone can use a financial planner, he said. Basinger gave the example of a teenager with a part-time job being convinced to start saving for retirement. Should the teenager use a traditional 401K or a Roth 401K, would be a question he could answer, he said.
“(Not everyone) may need a full-time financial adviser, but everyone should be financially educated,” he said.
Basinger said in addition to teaching free finance classes, he also remains involved with the community as the treasurer of the Del Norte High School Foundation.
To find out more about what Basinger and Sapient Road Wealth Management LLC offers, visit sapientroad.com, call 858-381-3443 or email [email protected]
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