DMS Uncovers the Dramatic Effects of COVID-19 on the Higher Education Industry

2020 has been a year of unprecedented challenges. Within just a few short weeks, colleges and universities across the U.S. went from “education as usual” to a complete shift to distance learning,
altering nearly every aspect of the higher education industry. According to “The Impact Of COVID-19 On Higher Education Demand” report by Digital Media Solutions, Inc. (NYSE: DMS), trends such as the surging interest in advanced higher education degrees and the rising popularity of psychology
programs amidst widespread distress may be direct results of the dramatic effects of COVID-19.

Data from the “The Impact Of COVID-19 On Higher Education Demand” report indicates that COVID-19-related effects, including uncertainty around the return to campuses,
financial instability and sweeping distress have resulted in extensive changes surrounding prospective student interest in higher education. Substantial increases, during the period of January-June
2020, in student interest in online education, advanced degrees and higher education programs in psychology and education are among the top trends uncovered by DMS. Higher education marketing
experts at DMS note that these trends will likely impact the future of higher education for enrollment professionals and digital marketers.

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