Galloway: Disney needs to expand its members-only perks, education

  • Scott Galloway is a bestselling author and professor of marketing at NYU Stern.
  • The following is his recent blog post and video, republished with permission. It originally ran on his blog, “No Mercy / No Malice.”
  • Galloway says that if Disney Inc. wants to boost its current underwhelming performance in the stock market, it needs to expand its Disney+ offerings. 
  • He says the company should launch a ‘rundle’ — a recurring revenue bundle — that offers members-only perks to attract millions of families with school-age children.
  • Providing kids with edutainment addresses a great challenge of COVID-19: the disturbingly high number of children from low-income households falling behind in remote learning.
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Pearson splashes out to secure former Disney exec Bird as CEO

LONDON (Reuters) – Education publisher Pearson PSON.L has tapped Andy Bird as its next chief executive, turning to a media veteran who helped build Walt Disney’s DIS.N consumer online business to complete its tricky digital transformation.

FILE PHOTO: Caidence Miller, a 4th grader at Cottage Lake Elementary, works with his grandmother Chrissy Brackett as they try to figure out how to navigate an online learning system. REUTERS/Lindsey Wasson/File Photo

The British company, which has endured a tumultuous four years as it adapts from selling textbooks to online courseware, said it had agreed to pay more than normal to secure such a “rare” talent whose experience fits with Pearson’s requirements.

Bird will replace John Fallon, who cut thousands of jobs and sold off assets in response to a string of profit warnings during his more than seven years in charge of the world’s biggest education group.

The new CEO will receive

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