Such was the esteem Kobe Bryant was held globally, China is the latest Nike territory to unveil a tribute to the basketball legend.
Bryant, 44, was tragically killed in a helicopter crash in Los Angeles in January, alongside his 13-year-old daughter, Gianna, and seven other passengers.
Called “Dear Kobe”, Nike China’s spot is the work of creative agency Wieden+Kennedy Shanghai and director Francois Rousselet and the Mathematic animation team in Paris.
Set to a piano score, the spot juxtaposes young fans and athletes inspired by the legend with animated montages of his famous gameplay.
Check out the work below:
Commenting on the work, Mathematic executive producer Guillaume Marien said: “When we started this project, we knew we needed to be very considerate when defining the animation style and effects. The spot is a poignant reminder of the life of Kobe Bryant, and we knew it would be viewed by millions