Nike China Unveils Stunning Animated Tribute To Kobe Bryant

Such was the esteem Kobe Bryant was held globally, China is the latest Nike territory to unveil a tribute to the basketball legend.

Bryant, 44, was tragically killed in a helicopter crash in Los Angeles in January, alongside his 13-year-old daughter, Gianna, and seven other passengers.

Called “Dear Kobe”, Nike China’s spot is the work of creative agency Wieden+Kennedy Shanghai and director Francois Rousselet and the Mathematic animation team in Paris.

Set to a piano score, the spot juxtaposes young fans and athletes inspired by the legend with animated montages of his famous gameplay.

Check out the work below:

Commenting on the work, Mathematic executive producer Guillaume Marien said: “When we started this project, we knew we needed to be very considerate when defining the animation style and effects. The spot is a poignant reminder of the life of Kobe Bryant, and we knew it would be viewed by millions

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