Researchers estimate that 85 to 90 percent of a child’s brain is developed by the age of five. But studies suggest that less than 4 percent of public education investments go to programs serving children during this critical period.
That disconnect—between the importance of those early years, and the shortage of capital available for supporting programs—was part of what drove Neal Shenoy to launch BEGiN, an early-education media company, in 2012. In other words, he says, “there’s a gap between the most important part of a child’s life, and where we spend the dollars.”
As a result, parents often chip in—to the tune of $42 billion a year, per a recent estimate from the Economic Policy Institute.
Some of that spending has likely helped grow Shenoy’s business, though right now capital isn’t a concern—thanks to a $50 million Series C investment from some of the biggest players in the children’s